Are you struggling to get leads right now?
If you're new in business or if your business is struggling, this is probably your biggest issue.
The good news is that every business problem can be fixed with a consistent flow of qualified leads.
How are you doing in this area?
When I first started, I had a hard time getting leads.
Sometimes, I could get leads, but it was just sporadic.
Or, the quality of the leads I got wasn't that good, so I would have a lot of meetings but few sales.
But then I learned the strategy below, and leads came as easy as turning on the faucet.
So, what would you do if you had a steady flow of 100+ qualified leads month after month?
What kind of business could you build with that?
That is exactly what I will show you how to do today.
Getting Leads is Easy If You Know What You're Doing.
The truth is that getting leads easy when you know what you're doing.
The biggest reason entrepreneurs fail to get consistent, qualified leads is that they just do what everyone else is doing.
This means that they just go after marketing tactics that bring incremental results.
The result is inconsistent leads or no leads at all.
The Difference between Incremental and Exponential Marketing
Incremental Marketing involves a lot of effort, but it only produces incremental results over a long period of time.
Incremental marketing is necessary, yet because of its slow impact and repetitive nature - you rarely see results for a long time.
Incremental Marketing includes:
Building a personal brand
Regular Content marketing
Social media marketing
Email list building
Ads (Google and Facebook)
Etc.
If you spend most of your time on these efforts, you’re wasting precious time, not to mention that you’ll eventually run out of money.
Exponential Marketing, on the other hand, is marketing that produces rapid, large-scale results. For every dollar or minute of time you invest, you get a 10X return on your time, effort, and money.
Best of all, exponential marketing not only gets you qualified leads month after month, but you will also do it working a whole lot less.
Here are the Big 4 Exponential Marketing tactics that I will be discussing with you today:
Getting Referrals
Influencer Marketing
Partnering with Affiliates
Lead Generation Team
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Exponential Marketing - The Holy Grail of Leads
Let's dive into the exponential marketing tactics that can multiply your results not just 10X but sometimes even 100X!
Getting Referrals
For thousands of years, referrals have been the most reliable and profitable way of getting leads.
Also, referrals tend to be high-quality, pre-qualified (meaning they are already interested), and easy to close.
Best of all, referrals are free.
But did you know referrals are one of the least used marketing tactics for entrepreneurs?
A study by the Dale Carnegie Institute revealed that 91% of people would refer if asked.
It was also revealed that only 11% of salespeople and entrepreneurs actually ask for referrals.
This means that there is a huge amount of money left on the table.
Therefore, creating a system to get referrals will give you all the high-qualified leads you will ever need.
For example, you can add it to all your client meetings, so at the end, they will be asked for referrals.
Or, you can train your customer service people (or chat bots) to ask for referrals after every customer contact.
Also, you can do a quarterly push so that all your customers are asked for referrals.
The key is to ask and ask often. And before you know it, you’ll get 5-10 referrals a week of high-qualified leads.
Influencer Marketing
Why go after one lead at a time, when you go after 10k, 50k or 100k at a time?
That’s the power that comes from using influencer marketing.
Influencer marketing is when you partner with influencers to promote your products and services to their audiences.
Because of their influence, influencers add the credibility you need to get in front of thousands of potential customers.
The best way to tap into influencer marketing is to make sure your product and service are relevant to their audience and that you offer some type of profit share with the influencer.
The good news is influencers are desperate for these relationships. That’s because even though they are good at influencing, they aren't that good at business.
As a bonus tip, the best influencers to partner with are those with between 5k and 100k followers. This is because the smaller the audience, the more engaged it tends to be.
A great place to find influencers is to directly search and contact them on social media, use influencer marketing platforms, or hire an influencer marketer to make the connection for you.
Influencer marketing is so impactful that you can expect 10-20 leads a week with this strategy.
Partnering with Affiliates
Affiliates are highly skilled marketing and salespeople who will partner with you to promote your product or service for a fee.
Affiliates are great to partner with because they can use their high level of marketing and sales experience to help constantly promote your product or service.
Where an influencer may only promote your product or service occasionally, an affiliate is doggedly determined to sell because they only get paid when you do.
You can find great affiliates on affiliate sites or go to Upwork or Fiverr and find some effective affiliates as well.
You can expect 5-10 new leads a week with this strategy.
Lead Generation Team
Out of all these strategies, having a dedicated lead generation team that can get you leads 24/7 is one of the best.
The good news is that there is now an entire ecosystem of virtual assistants with great lead-generation skills. Best of all, not only are they highly skilled, but they are also inexpensive, charging as low as $5 an hour.
You can give them the criteria you are looking for your leads, and they will search through social media, email, etc., looking for ideal leads for you.
Every week, you can expect to find 5-10 new potential leads in your calendar (if you give them your calendar link) or in your inbox.
You can also 10X your leads by adding many more lead-generation VAs to your team.
It doesn’t get any better than this.
Therefore, using all of the strategies above, this is what you can expect in leads:
Referrals - (5-10 leads a week)
Influencers - (10-20 leads a week)
Affiliates - (5-10 leads a week)
Lead generation team - (5-10 leads a week)
Total: 25-50 leads a week or 100-200 leads a month!
Action Plan - How to Get 100 Qualified Leads Every Month
Now let's set up a step-by-step plan you can use to get 100+ leads a month:
Set up a Referral System (20-40 leads per month)
Find a great referral-asking script (use VIPs method or ask ChatGPT)
Create a routine to ask customers for referrals. You can do it:
After a great experience
At the end of every client meeting.
Etc.
Ask them to do a 3-way text introduction to connect you to the referral.
Influencer Marketing System (40-80 leads per month)
Get a list of influencers who serve your target market
Use influencer platforms or
Hire a VA to do the research for you.
Post on the influencer’s social media feeds and comment on their posts.
Contact them directly and ask them to schedule a meeting.
Make them an offer to work together.
Affiliate System (20-40 leads per month)
Identify 10-20 experienced affiliates that work with your target market.
Give them a large fee in the beginning to get their attention.
If you sell Low-priced products or services (up to 50%)
If you sell High-priced product or services (up to 20%)
Give them all the resources they need (links, videos, etc) they need to succeed.
Lead Generation Team (20-40 leads per month)
Hire a lead generation VA from Upwork or other VA companies.
Give them the full profile of the target customers you’re looking for.
As you close business, consider increasing their salary or giving them bonuses.
Hire more VAs to scale as you start making money.
Conclusion
Getting consistent, qualified leads is easy, when you know what you're doing.
Especially if you focus on exponential marketing strategies instead of incremental ones.
So, by focusing on the Big 4:
Referrals
Influencers
Affiliates
Lead Generation Team
You'll be able to get all the leads you’ll need to build your business.
And you’ll be able to scale larger and larger because the leads will just keep on coming.
Go get them!
Will Peña MBA
P.S.: Want more support on how to get 100 leads every month?
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