Today, I'm revealing the secret to making $1M-10M in 18 months using two simple business models.
Making millions doesn't have to be hard. You can achieve it by working a few hours a week.
The key is making sure you choose the right business model.
What’s a Business Model?
A business model is the type of business you rely on to get you to your financial goals.
Some common business models today are dropshipping, affiliate marketing, selling info products, high-ticket coaching, and selling software-as-a-service (SaaS).
Now, picking a business model is like picking a car. Whatever car you choose will get you where you want to go. But it's up to you to decide on the make, model, style, color, etc. that you think will fit you best.
But you need to choose wisely. If you choose a gas guzzler to go on a cross-country trip, you’ll spend a lot of money. If you get a sports car to drive you through the snowy Colorado mountains, you can get stranded.
So picking the right vehicle for the job is an important part of helping you to reach your destination.
The same rule applies in business. The business model you choose will determine whether you reach your financial destination.
If It’s That Easy, Why Isn’t Everyone Successful?
You would think if success were just about picking the right business model, everyone would be successful.
Yet, most business owners fail because they choose complicated, time-consuming models.
The truth is that if you choose the right business model, success becomes relatively simple and even easy.
Let me give you an example.
In the past nine years, I’ve built two 8-figure businesses while working only a few hours a week.
I went back to try to figure out why I got so successful so quickly, while most people struggle and few are successful.
The answer came to me when I recently read a book by Myron Golden that explained it perfectly. This book clarified that I wasn't successful because I was a genius. I was successful because I chose the right business model.
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The Four Business Models
You see, there are only four business models that all businesses fall into.
Low Ticket, Low Volume
High Ticket, Low Volume
Low Ticket, High Volume
High Ticket, High Volume
And out of all of these, only two business models will get you to $1M-10M+ in 18 months.
1. Low Ticket, Low Volume
Selling low-ticket, low-volume products is the typical business that sells a few products daily, like on a storefront or an online store. It could also be a service business that services a few customers.
While this model will give you a meal for a day, it won’t sustain you for the future. And, it's pretty obvious that low-ticket, low-volume business models are not going to get you to 7-8 figures.
Hard Pass.
2. High Ticket, Low Volume
Now, high ticket and low volume businesses can get you far, maybe even into 6 figure territory.
Examples would be realtors selling homes. Or a small car dealership.
This model will make you a profit, and you can make a living from it. However, this type of business model rarely gets you to the 7-8 figure range.
So, unless you’re selling $20 million+ homes in Santa Barbera or the French Riviera, your sales will be capped at 6 figures.
Pass.
3. Low Ticket, High Volume
On the other hand, Low Ticket, High Volume businesses sell low-cost products or services, but they sell millions of them.
Examples of this are having a very profitable Amazon store or a popular SaaS or mobile app that gets millions of downloads.
These are the types of businesses I was involved in that both made me 8 figures in a short time. I sold Minecraft books to Minecraft fans and binoculars to birdwatchers.
4. High Ticket, High Volume
High ticket, High Volume is selling high-cost ($1000+) products or services and selling thousands of them.
Examples could be closing hundreds of high-ticket coaching clients or selling popular luxury items to affluent customers.
The benefit of this model is that you don’t have to sell millions because each sale brings in a lot of money.
The Only 2 Business Models You Need to Make 7-8 Figures
If you want to reach 7-8 figures, the only models that will get you there are the High-Volume models.
So, looking at your own business: Is your business a High Volume business?
If your business model is not, then your chances of making 7-8 figures are slim.
But, the good news is that you can change that.
So, let’s discuss some changes you can make to your business right now, that can help you finally achieve your 7-8 figure goals..
Low Ticket, High Volume
If you want to start selling Low Ticket and High Volume and make 7-8 figures, you’ll need these qualities to guarantee your success:
1. Irresistible Product
If you have a product everyone wants, then not only will it sell itself, but you’ll also sell millions of them.
So keep testing products and services until you find one people desperately need.
Stop wasting time and money selling a good product or service that people hardly want. Find something that people are dying to buy from you.
2. Leveraged Vehicle
Because of the demand, you need to find a leveraged way to quickly and inexpensively distribute these products and services to your desperate customers.
Marketplaces like Amazon (products), Etsy (print-on-demand), or the App Store (for apps) are critical for this since they handle 80% of the distribution and even customer service for you.
If you can’t find an established marketplace for what you are selling, you can always create your own with an ecommerce store through Shopify or listing your software on services like Appsumo.
Here are Some Examples of Low Ticket, High Volume Business Models:
eBooks and Paperback books
Affiliate marketing
Print on Demand
Dropshipping
E-commerce White labeling
Mobile Apps/Saas
Low ticket Information Products
High Ticket, High Volume
To sell High Ticket High Volume products and services, you will need to have the following attributes to get to 7-8 figures:
1. Offer a Product or Service that Provides 10X the Value.
If you can show how your product or service will bring 10X the value to your customers, then selling high-ticket offers becomes easy.
An example would be one of my programs. I currently sell a $30,000 four-day training for entrepreneurs that will help them make 7-8 figures.
It’s easy to sell this program to business owners because they immediately see the value in investing $30K to make $1M-10M.
2. Sell One to Many
The key to selling high-ticket items at volume is to use the one-to-many approach. By having groups of people come together, you can leverage and sell at scale.
An example of this could be selling your high-ticket coaching program through a webinar or a large conference. Another example would be inviting a group of real estate investors to the opening of a new community and selling hundreds of homes in one weekend.
Examples of High Ticket, High Volume Business Models
High Ticket Coaching Programs.
High Ticket Information Products
Large Scale Agency services
Selling Homes or Cars at Large Scale.
Conclusion
Like choosing a car, you need to make sure you choose the right business vehicle to get you to your financial destination as quickly as possible.
If you choose the wrong model, you will struggle and even stall before reaching your 7-8 figure goal. But if you choose the right model, you can achieve financial freedom quicker than you can imagine.
But there are only two business models that will get you to your 7-8 figure goal in 18 months. These are Low-Ticket, High-Volume Businesses and High-Ticket, High-Volume businesses.
And if, after reading this article, you realize you are in the wrong business model, it’s time to try something new. The good news is that the changes above aren’t difficult. So you can make the change and start seeing an explosion in revenue in a short time.
Remember, making millions is about working smart, not hard. So, choose the right business model and watch your wealth grow.
And, if you want step-step training on how to build a business to 7-8 figures in 18 months, you can learn more here: https://www.skool.com/0-to-1m-in-12-months-7035/about.
To your success,
Will Peña MBA
TL;DR
1. To make $1M-$10M in 18 months, you need to choose the right business model.
2. There are only two business models that will get you to this level.
3. Low Ticket, High Volume (LTHV): Sell affordable products to millions.
4. LTHV requires an irresistible product and a leveraged distribution vehicle.
5. High Ticket, High Volume (HTHV): Sell expensive products to thousands.
6. The HTHV model works if you offer 10X the value and sell to many at once.
7. Most people fail because they choose complicated, time-consuming models that have low volume.
8. But choosing LTHV or HTHV makes reaching 7-8 figures simple, achievable, and inevitable.
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